Brochure Cover (left) inside spread, and back panel (right) written to give interested parents an overview of the program and a link for further info.
An email blast targeting parents whose children were in under performing schools, informing them of the new scholarship program.
PSA informing low income parents about the existence of a scholarship program that might help them place their child into a private school.
OOH posted in low income areas of state informing parents that there are scholarships available.
Annual report envelope
New logo and theme line
Merchandising icon. The program was largely supported by corporate contributions that led to huge tax credits. The icon was developed for give aways at fund raisers such as golf shirts, hats, etc.